Best wishes, brownie wise tupperware corporation, brownie wise on. The rise and fall of the queen of tupperware brownie wise, one of the pioneering women of american business, is the focus of a new book and film starring sandra bullock. Brownie humphrey wise, the heart and soul of the tupperware home party success story, died thursday after a long illness. The story of brownie wise, the ingenious marketer behind. Wise, a kissimmee resident for over 40 years, died at home. Taylor wrote the script for the project, which is based on tupperware unsealed, the nonfiction book written by bob kealing about tupperware. Florida frontiers brownie wise and tupperware florida.
Brownie wise was a selfmade woman with a genius for marketing products and an intuitive understanding of how to motivate others. The story of brownie wise, the ingenious marketer behind the tupperware party earl tupper invented the containers seal, but it was a savvy, conventiondefying entrepreneur who got the product. Brownie wise urged women to exercise their will to wish in her 1957 book best wishes, brownie wise. Before mary kay, martha stewart, and joy mangano, there was brownie wise, the charismatic tupperware executive who converted postwar optimism into a recordbreaking sales engine powered by american. How a single mom created a plastic foodstorage empire. Brownie wise developed the tupperware party marketing model that led to the incredible success of tupperware products in the 1950s. After wise was abruptly fired the following year, tupperware staff buried thousands of. Women, wishes, and wonder american experience official. Brownie wise, named for her big, brown eyes, was born in rural georgia. This 1950s photo courtesy of the smithsonian archives center, national museum of american history brownie wise shows brownie wise as she tosses a bowl filled with water at a tupperware party. Tupperware fun facts things you didnt know about tupperware. Uncovering the rise and fall of the queen of tupperware. Central floridas shrine to the tupperware party earl tupper invented tupperware, but brownie wise brought them to florida. Weshtv reporter and author bob kealing recounts the story of brownie wise, earl tupper, and tupperware as told in his new book, tupperware unsealed, at.
The remarkable story of how brownie wise built, and lost, a tupperware party empire, author bob kealing reveals how brownie wise, a 34yearold secretary. Absentee mother brownie mae humphrey was born in 19 in rural georgia, the daughter of a plumber and a hat maker. Brownie wise, earl tupper, and the home party pioneers. A new book has revealed the rise and fall of an american pioneer for women, brownie wise, who was considered the queen of tupperware as she spurred the companys growth during the 1950s. The remarkable story of how brownie wise built, and lost, a tupperware party empire, by bob kealing now being developed for a.
One of stanley homes salespeople, brownie wise, quickly saw the potential of the method to sell more than cleaning products. Brownie wise came to tupper with the idea of holding events where people could show their friends how tupperware worked. Brownie wise, the first woman to appear on the cover of busin. Brownie wise, earl tupper, and the home party pioneers has given way to the remarkable story of how brownie wise built, and lost, a tupperware. Brownie wise was not a harvard mba, says bob kealing, author of the book tupperware unsealed. Sandra bullock tupperware movie acquired by sony pictures. Earl tupper, the inventorowner, who would just assume keep a low profile and make his money, and brownie wise, who brought tuppers wares to market, building the highlysuccessful directsales operation, the home party division. Brownie wise empowered women in postworld war ii america to make money on their own schedules. She was a role model for thousands of other women, and a businesswoman ahead of her time. The story of tupperware is the story of two characters. How the queen of tupperware brownie wise was brought down.
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